Human-centered strategy and creative direction for purpose-driven organizations.
Jennifer Myers Chua
✲ Toronto, Canada
Human-Centered
Creative Direction & Strategy
Certified: UX (NN/g), Design Thinking and AI (IDEO), AI (DeepLearning.AI)
Hi! 
I’m Jennifer.
I’m brought in when organizations face creative challenges that don’t fit traditional roles.
Through empathy-driven research and creative strategy, I dig deep into problems, spot unexpected connections, and design human-centered solutions that connect communities.
Concept to Funding in 30 Days.
How we strategized and designed a distinctive pet wellness brand with real market fit.
In 30 days, I took a founder from “maybe premium dog food?” to a complete, presentation-ready business: validated concept, strategic positioning, brand identity, naming, market research, investor deck, and de-risked roadmap. Everything needed to prove viability and secure funding for OhWinnie.
strategic business design UX research brand architecture AI-assisted validation creative direction
$70K raised in one week for 9 nonprofits.
How we revolutionized charity auctions through strategic creative and curation
Alongside Seth Godin, and the founding team at GOODBIDS, I helped shape strategy, creative execution, and partnerships to build a mission-driven auction platform that reimagined charitable giving.
47,000 words, 300 contributors across 41 countries.
How we built an award-winning climate action resource in just 5 months
The Carbon Almanac, Edited by Seth Godin. As a member of the leadership team, I shaped the visual identity, creative strategy, and collaborative process behind this global movement—creating a resource designed to spark climate action.
One book, one podcast, 24 languages, 41 countries.
How we built a global climate education movement that gives kids agency to drive change.
As Creative Lead and Podcast Network Lead on Generation Carbon, I shaped the educational experience through strategic storytelling, podcasting, and outreach to engage kids and classrooms worldwide.
10x growth, 300 retailers, 12 Canadian brand launches, 85% retention rate.
How we reinvented wholesale for the premium market
As Co-Founder and Creative / Marketing Director of Hip Mommies, I led B2B growth and D2C expansion through strategic brand positioning, thoughtful creative, and omnichannel marketing.
creative direction creative strategy leadership e-commerce strategic business design social marketing omni channel marketing
37 organizations, 8,800 visitors, 2,100 resource downloads.
How we transformed climate adaptation communications in Ontario
As Creative Consultant for ORCCA (the Ontario Resource Centre for Climate Adaptation), I developed a brand identity, website, and communications materials to make climate resilience information clear, accessible, and actionable.
4 podcasts, 33K listeners, more than 20 contributors from 12 countries.
We built a global climate education podcast network
As Network Lead for The Carbon Almanac Podcast Network, I shaped the vision, strategy, and production of multiple podcasts—amplifying climate education worldwide. I hosted and developed two series, including the kids’ podcast, creating engaging content to inspire the next generation of climate leaders.
When luxury editorial meets innovation.
How we pushed creative boundaries with AI Creative Direction for BEYOND Magazine
As Art Director for BEYOND, a luxury real estate and lifestyle publication by Heaps Estrin and SJC (St. Joseph’s Communications), I shaped the magazine’s visual identity, ensuring a premium, cohesive aesthetic—while also using generative AI to push the boundaries of editorial storytelling.
Equitable Climate Adaptation Communications Designed for Local Governments
As creative consultant for ICLEI Canada, I created bilingual, accessible climate adaptation communications that break away from traditional government documents—ensuring municipalities have the tools to integrate equity into climate planning.
“Working with Jennifer was an incredible experience. She has a rare combination of vision and leadership that can take a complex project, no matter how many moving parts or people are involved, and turn it into a clear path forward. Her ability to drive execution while staying focused on the bigger picture is inspiring. Plus, she’s got a big heart and brings such a positive energy to the team — she’s not just effective, she’s also genuinely fun to work with. If you have the opportunity to work with her, definitely take it. You won’t regret it.”
Do you have creative problems that need solving?
Let’s connect.
Toronto, Canada | Say Hi! ⇢ jennifermyerschua@gmail.com | linkedin/JenniferMyersChua
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