Strategic Creative Direction and Design for Purpose-Driven Organizations.
Thoughtful and human-centered creative that engages, inspires, and drives action for those making a difference.
Toronto | Creative Strategy & Art Direction ⇢ Hi! I’m Jennifer Myers Chua. I have 18+ years of experience helping purpose-driven brands communicate clearly, connect deeply, and make a lasting impact.
Certified in UX/UI Design (NN/g), User Testing, Digital Marketing, Podcasting and New: AI for Good Specialization Focus on Public Health, Climate Change and Disaster Management. Currently Learning: Insights for Innovation with IDEO U
I help change-making organizations solve creative challenges by blending audience insight, strategy, design, and storytelling to create real impact.
Brand & Message Clarity
Bring your mission into focus with audience-centered brand strategy. Clearly articulate your purpose and values through compelling impact reports and communication materials that connect deeply and inspire action.
Human-Centered Digital Experiences
Engage your audience with intuitive, thoughtfully designed digital experiences. Using audience research and strategic UX design to build websites and digital products that deliver real results.
Strategic Creative Direction and Design
Develop thougthful and purposeful campaigns that align with your organizational goals. From concept to execution, with measurement and iteration to ensure lasting impact.
Compelling Content & Storytelling
Turn your complex ideas into clear, compelling stories that inspire action. Free you to focus on your meaningful work while effectively communicating your impact to those who matter most.
Benefit from a clear process for creative work that connects and inspires.
1. Assess and Uncover
Together, we take a deep dive into your creative, messaging, and digital assets. Through a structured audit, we identify gaps, challenges, and new opportunities for growth.
2. Discover and Validate
Through research, interviews, and engagement with your users, donors, or clients, we challenge assumptions, dig deep and uncover what’s truly holding you back.
3. Strategic Direction
Using insights from discovery, we develop clear messaging, storytelling, and creative strategies that align with your audience’s needs and your organization’s mission.
4. Impactful Execution
Ideas are brought to life through iterative design, prototyping, and strategic execution. Launching campaigns, content, and digital experiences that drive real impact.
Reimagining the Charity Auction Experience
I was asked by Seth Godin to join the founding team at GOODBIDS, where I helped shape strategy, creative execution, and partnerships to build a mission-driven auction platform that reimagined charitable giving.
creative strategy | leadership | generative AI | social marketing | partnerships
Collaborative Leadership for Climate Action with the Carbon Almanac
The Carbon Almanac, Edited by Seth Godin. As a member of the leadership team, I shaped the visual identity, creative strategy, and collaborative process behind this global movement—creating a resource designed to spark climate action.
leadership | art direction | project co-ordination | graphic design
Reinventing a Wholesale Business into a Premium Multichannel Brand.
As Co-Founder and Creative / Marketing Director of Hip Mommies, I led B2B growth and D2C expansion through strategic brand positioning, thoughtful creative, and omnichannel marketing.
creative direction | leadership | creative strategy | social marketing | omni channel marketing | e-commerce
Storytelling and Climate Education with a Global Podcast Network
As Network Lead for The Carbon Almanac Podcast Network, I shaped the vision, strategy, and production of multiple podcasts—amplifying climate education worldwide. I hosted and developed two series, including the kids’ podcast, creating engaging content to inspire the next generation of climate leaders.
creative direction | leadership | podcast creation & production | storytelling | education
Designing the Brand for Equitable Climate Adaptation in Ontario
As Creative Consultant for ORCCA (the Ontario Resource Centre for Climate Adaptation), I developed a brand identity, website, and communications materials to make climate resilience information clear, accessible, and actionable.
branding | user experience | generative AI | art direction | web design & build
Envisioning the Future with Generative AI and Art Direction for Editorial
As Art Director for BEYOND, a luxury real estate and lifestyle publication by Heaps Estrin and SJC (St. Joseph’s Communications), I shaped the magazine’s visual identity, ensuring a premium, cohesive aesthetic—while also using generative AI to push the boundaries of editorial storytelling.
art direction | generative AI
Equitable Climate Adaptation Communications Designed for Local Governments
As creative consultant for ICLEI Canada, I created bilingual, accessible climate adaptation communications that break away from traditional government documents—ensuring municipalities have the tools to integrate equity into climate planning.
art direction | graphic design | infographics
A Podcast as a Tool for Brand Growth & Positioning.
The Cost of Goods Sold was both a passion project and a marketing tool for Hip Mommies, born out of the pandemic. It strengthened brand positioning, fostered industry connections, and engaged a growing audience of conscious consumers.
creative direction | marketing strategy | podcast development and production | brand positioning | storytelling
Do you have creative problems that need solving?
Let’s connect.
Toronto, Canada | Say Hi! ⇢ jennifermyerschua@gmail.com | linkedin/JenniferMyersChua
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