Strategic Creative Direction and Design for Purpose-Driven Organizations.
Blending taste, human-centered design, strategic thinking, and AI-driven insights to help mission-driven brands connect, inspire, and make a lasting impact.
Toronto | Creative Strategy & Design Direction ⇢ Hi! I’m Jennifer Myers Chua. I help purpose-driven brands communicate clearly and connect deeply—with creative strategy that’s human-centered, AI-enhanced, and built for impact.
Certified in Design Thinking and AI x Design (IDEO U), UX Design and User Research (NN/g), AI for Good (DeepLearning.AI) with a focus on Public Health, Climate Change, and Disaster Management.
Uncover what matters, see what others don’t, and solve creative challenges with AI-backed insight, user empathy, and sharp creative thinking.
I help change-making organizations with:
Creative Audits & Strategic Insight
When something feels off—brand, product, messaging—I help you figure out why. You get an expert perspective, grounded in research and real-world signals, with clear recommendations to articulate your purpose, connect with your audience, and spark action.
Competitive & Audience Research
Need to know what your audience actually wants, or what your competitors are missing? I use human-centered design, UX research, and design thinking methodologies (plus some smart AI tools) to dig deep, uncover real needs, and surface the opportunities worth acting on.
Smarter Ideas & Creative Direction
The best ideas are grounded in something real. I help you turn research and insight into bold, strategic creative—whether that means shaping the story, evolving the brand, prompt engineering or setting a clear direction for what comes next. You’ll get concepts, language, and design support you can actually use.
Designs, Prototypes & Prompts
Once the direction is clear, I help bring it to life through visuals, mockups, storytelling frameworks, design systems, prompt libraries or assets. Whether you’re testing, sharing, or rolling it out, the work is built to move things forward and free you to focus on what matters most .
Reimagining the Charity Auction Experience
Alongside Seth Godin, and the founding team at GOODBIDS, I helped shape strategy, creative execution, and partnerships to build a mission-driven auction platform that reimagined charitable giving.
creative strategy | leadership | generative AI | social marketing | partnerships
Collaborative Leadership for Climate Action with the Carbon Almanac
The Carbon Almanac, Edited by Seth Godin. As a member of the leadership team, I shaped the visual identity, creative strategy, and collaborative process behind this global movement—creating a resource designed to spark climate action.
leadership | art direction | project co-ordination | graphic design
Reinventing a Wholesale Business into a Premium Multichannel Brand.
As Co-Founder and Creative / Marketing Director of Hip Mommies, I led B2B growth and D2C expansion through strategic brand positioning, thoughtful creative, and omnichannel marketing.
creative direction | leadership | creative strategy | social marketing | omni channel marketing | e-commerce
Storytelling and Climate Education with a Global Podcast Network
As Network Lead for The Carbon Almanac Podcast Network, I shaped the vision, strategy, and production of multiple podcasts—amplifying climate education worldwide. I hosted and developed two series, including the kids’ podcast, creating engaging content to inspire the next generation of climate leaders.
creative direction | leadership | podcast creation & production | storytelling | education
Designing the Brand for Equitable Climate Adaptation in Ontario
As Creative Consultant for ORCCA (the Ontario Resource Centre for Climate Adaptation), I developed a brand identity, website, and communications materials to make climate resilience information clear, accessible, and actionable.
branding | user experience | generative AI | art direction | web design & build
Envisioning the Future with Generative AI and Art Direction for Editorial
As Art Director for BEYOND, a luxury real estate and lifestyle publication by Heaps Estrin and SJC (St. Joseph’s Communications), I shaped the magazine’s visual identity, ensuring a premium, cohesive aesthetic—while also using generative AI to push the boundaries of editorial storytelling.
art direction | generative AI
Equitable Climate Adaptation Communications Designed for Local Governments
As creative consultant for ICLEI Canada, I created bilingual, accessible climate adaptation communications that break away from traditional government documents—ensuring municipalities have the tools to integrate equity into climate planning.
art direction | graphic design | infographics
A Podcast as a Tool for Brand Growth & Positioning.
The Cost of Goods Sold was both a passion project and a marketing tool for Hip Mommies, born out of the pandemic. It strengthened brand positioning, fostered industry connections, and engaged a growing audience of conscious consumers.
creative direction | marketing strategy | podcast development and production | brand positioning | storytelling
Do you have creative problems that need solving?
Let’s connect.
Toronto, Canada | Say Hi! ⇢ jennifermyerschua@gmail.com | linkedin/JenniferMyersChua
© 2025 | 1000464603 Ont Inc and Jennifer Myers Chua. All rights reserved. All content on this website, including images, text, and designs, is the copyright of 1000464603 Ont Inc and its clients. No part of this website may be reproduced, downloaded, transmitted, or stored in any form or by any means, electronic or mechanical, without prior written permission from the copyright owner.