I help figure out what people need.Then we build it.

I'm Jennifer Myers Chua. Founders, startups and organizations bring me in when they're launching something new, rethinking a brand or product, or need senior creative leadership to get it built.

When you're building something new, you usually have to choose between a brand strategist who stops at the deck, a creative who starts after the decisions are made, or an agency where the work ends up with someone more junior than you expected. The most valuable work happens where those roles meet: defining what should exist based on the people it's for, shaping the way forward, leading it through to reality, and making sure it worked.

Through empathy-driven research, creative strategy and design leadership, I help teams dig deep into problems, spot unexpected connections, uncover new opportunities, and turn the best ones into something real.

Seth Godin, author and marketing expert, who recommends Jennifer Myers Chua

“Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight.”

Seth Godin
Author of 20+ Bestsellers, Marketing Expert
problems worth figuring out

We’re launching something complicated, and we need someone senior to lead the whole creative picture.

There are multiple teams, moving pieces, decisions and deadlines, and we need someone to bring it all together without losing the idea along the way.

How Generation Carbon engaged kids in climate action →

We have an idea, but we don’t know what to do next.

We need to figure out what it could become, how to position it, what people will respond to and how to turn it into something we can actually put in front of investors, partners or the world.

How Oh Winnie went from idea to investor-ready →

We know what we want to build, but we’re not sure what it should actually be.

We need to understand the people it’s for, what they actually need and how that should shape the product, service or experience before we invest in building the wrong thing.

How GOODBIDS reimagined charity auctions →

Something isn’t quite working, and it is not clear why.

The team, product, brand or experience exists, but it isn’t connecting the way we expected. We need fresh eyes to figure out what’s really going on and what needs to change.

How Hip Mommies expanded from B2B to B2C →

GOODBIDS collage featuring auction teasers and celebrity partnerships
Three OhWinnie product pouches in Immunity, Cooling, and Digest varieties
Carbon Almanac translated editions in multiple languages displayed together
ORCCA brand identity materials including logo, colour palette, and printed collateral
ORCCA brand identity materials including logo, colour palette, and printed collateral
Three OhWinnie product pouches in Immunity, Cooling, and Digest varieties
Three OhWinnie product pouches in Immunity, Cooling, and Digest varieties
Generation Carbon kids' book and Generation Carbon podcast cover displayed on phone
CAPABILITIES
  • Creative Strategy & Direction
  • Brand Strategy & Positioning
  • Creative Leadership
  • Asynchronous & Distributed Team Leadership
  • Audience & User Research
  • Human-Centred Design
  • UX & User Testing
  • Content & Storytelling
  • Digital Experience
  • Generative AI & Emerging Workflows
  • Art Direction
  • Headshot of Tonya Downing

    "She has a rare combination of vision and leadership that can take a complex project, no matter how many moving parts or people are involved, and turn it into a clear path forward."

    Tonya Downing Writer & Contributor, the Carbon Almanac Book and Generation Carbon Podcast
  • Headshot of Seth Godin

    “Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight.”

    Seth Godin Author of 20+ Bestsellers, Marketing Expert
  • Headshot of Saurabh Mithal

    "Jennifer brings a vibrant and kind energy every time she shows up. She’s a master at design and design thinking, and combined with her unique presence and leadership skills, she creates magic in everything she works on."

    Saurabh Mithal Head of Community, Purple.Space
  • Headshot of Olabanji Stephen

    "Jennifer brings an incredible mix of creativity, intelligence, and genuine kindness to every project. She creates space for collaboration, listens with empathy, and somehow keeps everything running smoothly — even with tight deadlines and moving parts across a global team."

    Olabanji Stephen Podcaster, Carbon Sessions, Carbon Almanac Podcast Network
  • Headshot of Curniss McGoldrick

    "Her creative vision and design expertise have been invaluable, bringing a professional quality to everything from document and web design to branding and front-end development. Jennifer's flexible, responsive, and collaborative approach is refreshing."

    Curniss McGoldrick Communications Manager, ICLEI Local Governments for Sustainability
  • Headshot of Felice Della Gatta

    "She identifies the real challenge and ensures everything happens seamlessly. From taking a business online to launching and promoting it, she can either do or manage it all while always bringing her generous, creative, proactive, and pragmatic approach to every challenge."

    Felice Della Gatta Creative Director, GOODBIDS
  • Headshot of Joanna Gryfe

    “Jen’s ability to translate my thoughts into striking, effective and beautiful designs was critical in transforming and elevating the brand’s content overhaul and redesigned site. She is also an invaluable collaborator and makes teamwork a joy.”

    Joanna Gryfe Food Network Canada
  • Headshot of Tania Marien

    “She has a generous way of creating conditions that enable teams to immerse themselves in collaborative and creative work. She listens. She makes difficult decisions and owns the decisions she makes.”

    Tania Marien Lead Producer, Carbon Connection, Carbon Almanac Podcast Network
  • Headshot of Ashley Baylen

    “She took the time to really understand the heart of our work and somehow translated it into a site that feels honest, grounded, and alive. Jennifer held the process with care, clarity, and so much creativity.”

    Ashley Baylen Co-Founder and Executive Director, Gedi Village Foundation
  • Headshot of Fannie Theofanidou

    “You know those annoying design problems that keep glaring at you? Jennifer sees them and goes, ‘Hold my latte.’ I watched her create momentum out of thin air, turning our ‘we should probably’ conversations into actual, tangible progress.”

    Fannie Theofanidou Brand Strategist, GOODBIDS
  • Headshot of Lindsey Laurain

    “Her creativity knows no bounds, and she has an incredible eye for detail that makes everything she touches stand out. Her business acumen is next-level—she has a strategic mindset that turns ideas into real, lasting success.”

    Lindsey Laurain Founder, ezpz
  • Headshot of Jasper Croome

    “Jennifer's a true force multiplier to work with. I'm inspired by her passion for community building, as well as her knack for always knowing what the right messaging is. You won't find a better operator doing good so well.”

    Jasper Croome Tech Lead, GOODBIDS
  • Headshot of Quinn Simpson

    “Working with Jennifer to create our foundation’s website was a seamless and joyful experience. She brought intentional creativity to every step. Jennifer is super quick to respond, sharp in her thinking, and was brilliant at weaving in ideas from our deck while helping us envision new ways to showcase our work.”

    Quinn Simpson Cofounder and Board Chair, Gedi Village Foundation
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If there's something you're building, changing or trying to figure out, let's talk.

Do you have creative problems that need solving?

Let’s connect.

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