I help figure out what people need.Then we build it.
I’m Jennifer Myers Chua. Organizations bring me in when they are trying to solve something, rethink something, or create something new.
GOODBIDS
How we revolutionized charity auctions through strategic creative and curation, raising $70K for nine nonprofits in two weeks.
Alongside Seth Godin and the founding team at GOODBIDS, I helped shape strategy, creative execution, and partnerships to build a mission-driven auction platform that reimagined charitable giving. Case Study ⇢
OH WINNIE
How we developed a differentiated pet wellness concept from market fit to funding.
In 30 days, I took a founder from "maybe premium dog food?" to a complete, presentation-ready business: validated concept, strategic positioning, brand identity, naming, market research, investor deck, and de-risked roadmap. Everything needed to prove viability and secure funding Case Study ⇢
THE CARBON ALMANAC
How we built an award-winning climate action resource with 300 contributors across 41 countries, asynchronously in just five months.
The Carbon Almanac, Edited by Seth Godin. As a member of the leadership team, I shaped the visual identity, creative strategy, and collaborative process behind this global movement—creating a resource designed to spark climate action. Case Study ⇢
GENERATION CARBON
How we built a global climate education movement across 24 languages and 41 countries, giving kids agency to drive change.
As Creative Lead and Executive Producer and of the Generation Carbon podcast, I shaped the educational experience through strategic storytelling, podcasting and outreach to engage kids and classrooms worldwide. Case Study ⇢
HIP MOMMIES
How we reinvented wholesale for the premium baby product market and 10x the growth with 300 retailers and 12 Canadian brand launches.
As Co-Founder and CCO of Hip Mommies, I led B2B growth and D2C expansion through strategic brand positioning, thoughtful creative, and omnichannel marketing. Case Study ⇢
ORCCA CRACO
How we transformed climate adaptation communications in Ontario. 37 organizations, 8,800 visitors, 2,100+ resource downloads.
As Creative Consultant for ORCCA (the Ontario Resource Centre for Climate Adaptation), I developed a brand identity, website, and communications materials to make climate resilience information clear, accessible, and actionable. Case Study ⇢
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"She has a rare combination of vision and leadership that can take a complex project, no matter how many moving parts or people are involved, and turn it into a clear path forward."
Tonya Downing Writer & Contributor, the Carbon Almanac Book and Generation Carbon Podcast -
“Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight.”
Seth Godin Author of 20+ Bestsellers, Marketing Expert -
"Jennifer brings a vibrant and kind energy every time she shows up. She’s a master at design and design thinking, and combined with her unique presence and leadership skills, she creates magic in everything she works on."
Saurabh Mithal Head of Community, Purple.Space -
"Jennifer brings an incredible mix of creativity, intelligence, and genuine kindness to every project. She creates space for collaboration, listens with empathy, and somehow keeps everything running smoothly — even with tight deadlines and moving parts across a global team."
Olabanji Stephen Podcaster, Carbon Sessions, Carbon Almanac Podcast Network -
"Her creative vision and design expertise have been invaluable, bringing a professional quality to everything from document and web design to branding and front-end development. Jennifer's flexible, responsive, and collaborative approach is refreshing."
Curniss McGoldrick Communications Manager, ICLEI Local Governments for Sustainability -
"She identifies the real challenge and ensures everything happens seamlessly. From taking a business online to launching and promoting it, she can either do or manage it all while always bringing her generous, creative, proactive, and pragmatic approach to every challenge."
Felice Della Gatta Creative Director, GOODBIDS
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