Work
GOODBIDS
How we revolutionized charity auctions through strategic creative and curation, raising $70K for nine nonprofits in two weeks.
Alongside Seth Godin and the founding team at GOODBIDS, I helped shape strategy, creative execution, and partnerships to build a mission-driven auction platform that reimagined charitable giving. Case Study ⇢
OH WINNIE
How we developed a differentiated pet wellness concept from market fit to funding.
In 30 days, I took a founder from "maybe premium dog food?" to a complete, presentation-ready business: validated concept, strategic positioning, brand identity, naming, market research, investor deck, and de-risked roadmap. Everything needed to prove viability and secure funding Case Study ⇢
THE CARBON ALMANAC
How we built an award-winning climate action resource with 300 contributors across 41 countries, asynchronously in just five months.
The Carbon Almanac, Edited by Seth Godin. As a member of the leadership team, I shaped the visual identity, creative strategy, and collaborative process behind this global movement—creating a resource designed to spark climate action. Case Study ⇢
GENERATION CARBON
How we built a global climate education movement across 24 languages and 41 countries, giving kids agency to drive change.
As Creative Lead and Executive Producer and of the Generation Carbon podcast, I shaped the educational experience through strategic storytelling, podcasting and outreach to engage kids and classrooms worldwide. Case Study ⇢
HIP MOMMIES
How we reinvented wholesale for the premium baby product market and 10x the growth with 300 retailers and 12 Canadian brand launches.
As Co-Founder and CCO of Hip Mommies, I led B2B growth and D2C expansion through strategic brand positioning, thoughtful creative, and omnichannel marketing. Case Study ⇢
THE CARBON ALMANAC PODCAST NETWORK
We built a global climate education podcast network with 4 podcasts, 33K listeners, more than 20 contributors from 12 countries.
As Network Lead for The Carbon Almanac Podcast Network, I shaped the vision, strategy, and production of multiple podcasts—amplifying climate education worldwide. I hosted and developed two series, including the kids' podcast, creating engaging content to inspire the next generation of climate leaders. Listen to the Podcasts ⇢
ORCCA CRACO
How we transformed climate adaptation communications in Ontario. 37 organizations, 8,800 visitors, 2,100+ resource downloads.
As Creative Consultant for ORCCA (the Ontario Resource Centre for Climate Adaptation), I developed a brand identity, website, and communications materials to make climate resilience information clear, accessible, and actionable. Case Study ⇢
HEAPS ESTRIN & SJC
How we pushed creative boundaries with AI Creative Direction for BEYOND Magazine
As Art Director for BEYOND, a luxury real estate and lifestyle publication by Heaps Estrin and SJC (St. Joseph's Communications), I shaped the magazine’s visual identity, ensuring a premium, cohesive aesthetic—while also using generative AI to push the boundaries of editorial storytelling. Case Study ⇢
“Working with Jennifer was an incredible experience. She has a rare combination of vision and leadership that can take a complex project, no matter how many moving parts or people are involved, and turn it into a clear path forward. Her ability to drive execution while staying focused on the bigger picture is inspiring. Plus, she's got a big heart and brings such a positive energy to the team — she's not just effective, she's also genuinely fun to work with. If you have the opportunity to work with her, definitely take it. You won't regret it.”
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