Most good ideas die between the strategy and the launch
The most important work rarely fits neatly into a brief. It requires the ability to see the bigger picture, identify the right opportunities and bring strategy, creativity and execution together to move them forward.
WHEN TO REACH OUT
You're starting something.
A new initiative, organization, program, product or idea needs direction and momentum.
Something needs rethinking.
There’s an opportunity to make something stronger — the strategy, the story, the experience, the creative direction, or perhaps the idea itself.
You need senior creative leadership.
The work needs experienced strategic and creative direction, but not necessarily another full-time hire.
"She identifies the real challenge and ensures everything happens seamlessly."
WHY PEOPLE BRING ME IN
A broader perspective can lead to a better answer.
Complex creative challenges rarely belong to one discipline. My experience spans strategy, brand, research, design, user experience and business, which means I can see how the pieces affect one another, spot unexpected connections and identify opportunities that might otherwise be missed. I can move between the needs of the people we’re creating for, the realities of the business and the creative work itself, without losing sight of how they all connect. That broader perspective helps me see the whole system and find better ways forward.
CAPABILITIES
- Creative Strategy & Direction
- Brand Strategy & Positioning
- Creative Leadership
- Asynchronous & Distributed Team Leadership
- Audience & User Research
- Human-Centred Design
- UX & User Testing
- Content & Storytelling
- Digital Experience
- Generative AI & Emerging Workflows
- Art Direction
Strategy, creative and execution, connected.
Bringing strategy, creative direction and leadership together creates continuity from the first question through to the finished work.
The real problem first
Research, interviews and discovery happen before solutions, so time and resources go toward solving the right problem, not simply the most obvious one.
Senior from start to finish
Senior strategic and creative leadership stays with the work from the first question through to execution, so the thinking isn't lost in translation.
Ideas that make it off of the deck
Recommendations only create value when something happens next. Strategy, creative direction and execution stay connected, so good ideas have a path from recommendation to reality.
Ready for what's next
After your project is live we look at what’s working, what we’re learning, and where there’s room for more impact. Then we keep going together, or make sure your team is ready to take it from there.
-
"She has a rare combination of vision and leadership that can take a complex project, no matter how many moving parts or people are involved, and turn it into a clear path forward."
Tonya Downing Writer & Contributor, the Carbon Almanac Book and Generation Carbon Podcast -
“Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight.”
Seth Godin Author of 20+ Bestsellers, Marketing Expert -
“Jennifer brings a vibrant, warm, and generous energy to everything she does. She has a remarkable talent for design and design thinking, and when combined with her creativity, unique presence, and natural leadership, she creates magic in everything she works on. She’s one of those people I’m always excited to collaborate with.”
Saurabh Mithal Head of Community, Purple.Space -
"Jennifer brings an incredible mix of creativity, intelligence, and genuine kindness to every project. She creates space for collaboration, listens with empathy, and somehow keeps everything running smoothly — even with tight deadlines and moving parts across a global team."
Olabanji Stephen Podcaster, Carbon Sessions, Carbon Almanac Podcast Network -
"Her creative vision and design expertise have been invaluable, bringing a professional quality to everything from document and web design to branding and front-end development. Jennifer's flexible, responsive, and collaborative approach is refreshing."
Curniss McGoldrick Communications Manager, ICLEI Local Governments for Sustainability -
"She identifies the real challenge and ensures everything happens seamlessly. From taking a business online to launching and promoting it, she can either do or manage it all while always bringing her generous, creative, proactive, and pragmatic approach to every challenge."
Felice Della Gatta Creative Director, GOODBIDS -
“Jen’s ability to translate my thoughts into striking, effective and beautiful designs was critical in transforming and elevating the brand’s content overhaul and redesigned site. She is also an invaluable collaborator and makes teamwork a joy.”
Joanna Gryfe Food Network Canada -
“She has a generous way of creating conditions that enable teams to immerse themselves in collaborative and creative work. She listens. She makes difficult decisions and owns the decisions she makes.”
Tania Marien Lead Producer, Carbon Connection, Carbon Almanac Podcast Network -
“She took the time to really understand the heart of our work and somehow translated it into a site that feels honest, grounded, and alive. Jennifer held the process with care, clarity, and so much creativity.”
Ashley Baylen Co-Founder and Executive Director, Gedi Village Foundation -
“You know those annoying design problems that keep glaring at you? Jennifer sees them and goes, ‘Hold my latte.’ I watched her create momentum out of thin air, turning our ‘we should probably’ conversations into actual, tangible progress.”
Fannie Theofanidou Brand Strategist, GOODBIDS -
“Her creativity knows no bounds, and she has an incredible eye for detail that makes everything she touches stand out. Her business acumen is next-level—she has a strategic mindset that turns ideas into real, lasting success.”
Lindsey Laurain Founder, ezpz -
“Jennifer's a true force multiplier to work with. I'm inspired by her passion for community building, as well as her knack for always knowing what the right messaging is. You won't find a better operator doing good so well.”
Jasper Croome Tech Lead, GOODBIDS -
“Working with Jennifer to create our foundation’s website was a seamless and joyful experience. She brought intentional creativity to every step. Jennifer is super quick to respond, sharp in her thinking, and was brilliant at weaving in ideas from our deck while helping us envision new ways to showcase our work.”
Quinn Simpson Cofounder and Board Chair, Gedi Village Foundation
WAYS TO WORK WITH ME
Embedded Leadership
Senior, hands-on leadership embedded within your organization for a defined period.
For new initiatives, launches and periods of change that need someone connecting strategy, creative direction and execution, working alongside your existing team and partners.
Retainer engagement
Typically 3–6 months · Scope and investment based on level of involvement
Focused Engagements
A concentrated engagement around a specific problem, opportunity or ambition.
Bring the problem and the budget. The scope is shaped around what the work actually needs, drawing on the right mix of strategy, research, creative thinking, design, technology and additional expertise to move it forward.
Typical engagements from $26,000
Advisory
Ongoing access to senior strategic thinking, creative judgment and perspective.
For founders and leaders who want a trusted outside perspective to pressure-test ideas, work through difficult decisions and spot opportunities they may be too close to see.
Annual engagement
90–120 minutes quarterly + asynchronous access
Also: Select workshops/facilitation available by request.
Nonprofit organizations: I reserve limited capacity for reduced-rate nonprofit work. Availability varies.
FAQ
What if we’re not sure what we need yet?
Good. You don't need to arrive with a perfectly formed brief. The work can start with figuring out what's actually wrong: walking through your space, digging into your systems, evaluating your brand, talking to your customers and clients. A clear diagnosis makes the solution easier to find, and it saves money in the end, because you're solving the right problem.
Do you work with existing teams and agencies?
Yes. Engagements can complement internal teams, agencies and specialist partners, adding senior strategic and creative leadership where it's most useful.
Do you handle execution as well as strategy?
Yes. The work can go all the way through: finished design and files, making sure everything works once it's live, and measuring the impact. Or it can be directed and managed with your internal team or freelancers, so everything stays on brand and on track.
What kind of teams do you work with?
All sorts: startups, nonprofits, scrappy community projects, government aligned orgs. What they have in common is that they're building or changing something that matters, and the answer isn't obvious yet.
How long do engagements typically last?
It depends on the work. Focused projects usually run from several weeks to a few months. Embedded engagements are often four or five months, and some relationships continue for years. Even small projects need more than a week. Time to understand the problem is what makes the result work.
Can I hire you for something that isn't listed here?
Some of the best work starts as something that doesn't fit a category: new, unusual or hard to define. If it's interesting, get in touch and we can go from there.
Do you offer nonprofit rates?
Reduced rates are available for a limited number of nonprofit engagements each year, subject to capacity.
Book a Call
Start a conversation.
If there's something you're building, changing or trying to figure out, let's talk.
© 2026 | 1000464603 Ont Inc and Jennifer Myers Chua. All rights reserved. All content on this website, including images, text, and designs, is the copyright of 1000464603 Ont Inc and its clients. No part of this website may be reproduced, downloaded, transmitted, or stored in any form or by any means, electronic or mechanical, without prior written permission from the copyright owner.