Creative Projects
Hearst Employee Wellness, Reframing Climate Action as Self-Care
Following the success of our climate action workshops at the New York Public Library, my Carbon Almanac co-contributor Anne-Marie Cruz and I led an interactive session helping Hearst employees turn climate anxiety into motivation—by connecting their natural talents with the ways they already love to rest, recharge, and spend free time, helping them find meaningful climate actions that make a real impact.
“What a fantastic, solution-based webinar! It was uplifting. Both Anne Marie and Jennifer were extremely knowledgeable and engaging, offering ways to build community and create change. The session appealed to many personality types — there was something for everyone. Employees feel empowered to take action!”
OhWinnie Pet Wellness Brand
Concept to funding in 30 days: business strategy, identity, concept art, and market validation for sustainable pet wellness startup.
Goodbids Fundraising Platform
$70K raised in one week. Strategic creative and partnerships for values-driven charity auction platform built with Seth Godin.
The Carbon Almanac
47,000 words, 300 contributors, 90 countries: award-winning climate resource built in 5 months as part of Seth Godin’s leadership team.
Generation Carbon, A Carbon Almanac for Kids
Global climate education initiative: book, podcast network, and classroom toolkit translated into 24 languages.
Hip Mommies Premium Children’s Products
Reinvented wholesale for the premium market. B2B growth and D2C expansion through strategic brand positioning, thoughtful creative, and omnichannel marketing.
Strategic Site Design and Build for GEDI Village Foundation
To support GEDI’s bold educational vision, I donated a full website build—from structure to story. Working from a single pitch deck, I led the site architecture, copywriting, layout, and flow. AI-generated imagery helped bring their future-facing vision to life. The result is a clear, accessible website that invites community support and reflects GEDI’s commitment to liberatory learning.
ICLEI Canada and the Co-operators: Getting Ready to Finance, Examples of Resilient Infrastructure Projects
As Creative Consultant for ICLEI Canada and The Co-operators, I developed accessible, bilingual materials to support municipalities in financing climate-resilient infrastructure. This resource showcases 22 innovative projects and explores financial mechanisms that enable communities to adapt to climate risks in sustainable, viable ways.
Hip Mommies & Cost of Goods Sold: A Podcast as a Tool for Brand Growth & Positioning.
The Cost of Goods Sold was both a passion project and a marketing tool for Hip Mommies, born out of the pandemic. It strengthened brand positioning, fostered industry connections, and engaged a growing audience of conscious consumers.
ICLEI Canada: Agents of Change: Empowering Municipalities for Community-Led Climate Action
As Creative Consultant for ICLEI Canada, I developed bilingual, accessible workshop materials to support municipalities in engaging volunteers for local climate action. This three-part resource package includes case studies from 10 Canadian municipalities, a municipal climate volunteer training guide, and a “Workshop in a Box” toolkit for climate communications.
ICLEI Canada: Advancing Adaptation. Implementing Climate Solutions Through Collaboration
I worked with ICLEI Canada to design 22 bilingual, accessible climate adaptation documents, supporting 11 Ontario municipalities in showcasing their climate action initiatives. These materials help local governments implement community-engaged adaptation strategies and build climate resilience in the Great Lakes watershed.
ICLEI Canada: Building to Net-Zero. A Canada-wide review of local governments advancing high performance buildings.
I developed bilingual communications materials for ICLEI Canada, to support municipalities in adopting building energy performance frameworks. This nationwide review highlights local governments advancing high-performance buildings, with a focus on overcoming barriers in smaller, rural, and northern communities.
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