Generation Carbon
One book, one podcast, 24 languages, 41 countries. How we built a global climate education movement that gives kids agency to drive change.
Generation Carbon is a global climate education initiative for kids, born from The Carbon Almanac movement. Created during the pandemic, it brought together contributors, educators, and children from around the world to build a free, accessible, and inspiring suite of climate education resources. The centerpiece: It’s Time to Start: A Carbon Almanac for Kids, a companion book written for and with children, translated into 24 languages and freely distributed worldwide. From there, it evolved into a global movement, including podcasts, activities, a website, and school outreach programs—all focused on giving kids the agency to lead climate conversations.
Roles
Podcast Executive Producer & Host, Contributor (Book & Educational Resources), Marketing Strategist.
Methods
Child-led Content Design, Global Collaboration, Podcasting for Youth Engagement, Outreach Strategy for Global Schools & Families
Results at a Glance
- Reached kids and families in 41+ countries
- Book translated into 24 languages, including a dyslexia-friendly edition
- Educational podcast with global listenership
- Open-access website with downloadable tools, games, and activities to drive engagement
- Integrated into school curriculums in Europe under a nonprofit initiative
CHALLENGE
How might we give kids the tools, confidence, and support to become active participants in the climate conversation, sparking action at home and in classrooms around the world?
Kids have big questions. Often bigger than adults realize. They’re curious, concerned, and aware. But they need answers that respect their intelligence without overwhelming them.
Parents want to help, but don’t always have the language. Grownups often struggle to explain climate issues in an age-appropriate way—and fear causing anxiety or despair.
Educators lack accessible, engaging resources. Teachers are eager to bring climate into the classroom but need materials that are easy to use, free to access, and designed for different reading levels and attention spans.
Kids want to participate, not just learn. They’re not just passive recipients of information. When invited to be storytellers, creators, and contributors, kids step up.
Generation Carbon: It’s Time to Start. (A Carbon Almanac for Kids)
Generation Carbon: It’s Time to Start was created to give kids clear, honest answers about climate change and practical ways to take action. Designed to be read aloud, brought into classrooms, and shared at home, the book helps children feel informed, empowered, and hopeful. It’s available for download in 24 languages, including a dyslexia-friendly edition, and has reached families and educators in more than 40 countries.
Too often, climate education focuses on problems without offering kids a sense of hope or a path forward. We built Generation Carbon to do the opposite: to equip children with knowledge, confidence, and a platform to become climate educators themselves.
Inspired by the power of children’s education, a group of Carbon Almanac contributors (including myself) set out to create an engaging, accessible way for kids to understand climate change. The result was a companion book for kids, that makes complex climate concepts easy to grasp and exciting to explore.
To extend the learning beyond the page, our young contributors helped create a free audiobook. We also developed a “read-along” edition on YouTube to help early readers follow along as they listen.
I brought lived insight as a homeschooling parent during the pandemic. My second grader acted as Junior Art Director and appears on the cover. Our collaboration gave me a deep perspective on how children learn and how to translate complex ideas into tools they can use and understand.
All proceeds from book sales were used to donate additional copies to school libraries across North America.
Generation Carbon is It’s available for download in 24 languages, including a dyslexia-friendly edition
Generation Carbon, The Podcast Series
Inviting Kids Into the Climate Conversation.
Generation Carbon: the planet – and the grownups! – need your help was designed not just to educate, but to actively involve kids in the climate conversation. I ideated the series, executive produced it, co-hosted alongside my then-second grader, and led the podcast network and global contributors. Created as a companion to the kids’ book, the podcast was made for classrooms and families to explore climate topics together.
The magic of the show was participation. Kids sent in their questions as “Science Sparks” and shared their own discoveries as “Story Reporters on the Climate Case.” Experts and scientists from organizations like Polar Bears International, the Royal Tyrrell Museum, Wild Blue Science, Food Stash Foundation, and the North Shore Black Bear Society responded directly, turning curiosity into conversation.
We brought together contributors, voice actors, and producers from around the world to build something that made kids feel seen and heard.
Used in classrooms, homes, and informal learning spaces, Generation Carbon helped spark age-appropriate climate discussions and gave kids a sense of agency.
“I was very fortunate to be able to work with Jennifer on Generation Carbon. Jennifer is a thoughtful, passionate leader who made it easy for me to contribute to every project I worked with her on.
The projects were complex, with many moving parts and tight timelines. Jennifer not only organized a very diverse team to complete these projects, but also made sure the finished product was of very high quality and that every team member felt valued.
I really enjoyed working with Jennifer. She takes the time to listen and respond with an open mind and respect for my ideas. I would welcome any opportunity to work with her again in the future.”
“Working with Jennifer was an absolute joy. I’d do it again in a heartbeat!
As a podcaster on Carbon Sessions and a voice actor on Generation Carbon, I saw her leadership in action across multiple shows. Jennifer brings an incredible mix of creativity, intelligence, and genuine kindness to every project. She creates space for collaboration, listens with empathy, and somehow keeps everything running smoothly — even with tight deadlines and moving parts across a global team.
Her vision and guidance made our work not only possible but enjoyable. She’s one of those rare leaders who inspires you to bring your best, simply by being her best.”
From Project to Global Movement
To extend the learning experience, we built a dedicated website for kids. It includes downloadable extras like Action Cards, changemaker certificates, interactive activities, and a printable board game. These resources were designed to make climate learning feel fun, hands-on, and accessible at home or in the classroom.
Led by contributor Barbara Orsi, the project has since grown into a nonprofit in Italy called Associazione Generation Carbon. Educators are now using it in school curriculums. The program has received official recognition from the Ministry of Environment and Energy Security and aligns with the United Nations Sustainable Development Goals (Agenda 2030).
What started as a grassroots idea inside The Carbon Almanac has become a global education initiative, giving kids, teachers, and families real tools to understand the climate crisis and take action.
Do you have creative problems that need solving?
Let’s connect.
Toronto, Canada | Say Hi! ⇢ jennifermyerschua@gmail.com | linkedin/JenniferMyersChua
© 2025 | 1000464603 Ont Inc and Jennifer Myers Chua. All rights reserved. All content on this website, including images, text, and designs, is the copyright of 1000464603 Ont Inc and its clients. No part of this website may be reproduced, downloaded, transmitted, or stored in any form or by any means, electronic or mechanical, without prior written permission from the copyright owner.