Creative Projects
Reimagining the Charity Auction Experience
I was asked by Seth Godin to join the founding team at GOODBIDS, where I helped shape strategy, creative execution, and partnerships to build a mission-driven auction platform that reimagined charitable giving.
creative strategy | leadership | generative AI | social marketing | partnerships
Collaborative Leadership for Climate Action with the Carbon Almanac
The Carbon Almanac, Edited by Seth Godin. As a member of the leadership team, I shaped the visual identity, creative strategy, and collaborative process behind this global movement—creating a resource designed to spark climate action.
leadership | art direction | project co-ordination | graphic design
Storytelling and Climate Education with a Global Podcast Network
As Network Lead for The Carbon Almanac Podcast Network, I shaped the vision, strategy, and production of multiple podcasts—amplifying climate education worldwide. I hosted and developed two series, including the kids’ podcast, creating engaging content to inspire the next generation of climate leaders.
creative direction | leadership | podcast creation & production | storytelling | education
Designing the Brand for Equitable Climate Adaptation in Ontario
As Creative Consultant for ORCCA (the Ontario Resource Centre for Climate Adaptation), I developed a brand identity, website, and communications materials to make climate resilience information clear, accessible, and actionable.
branding | user experience | generative AI | art direction | web design & build
Reinventing a Wholesale Business into a Premium Multichannel Brand.
As Co-Founder and Creative Marketing Director of Hip Mommies, I led B2B growth and D2C expansion through strategic brand positioning, thoughtful creative, and omnichannel marketing.
creative direction | leadership | creative strategy | social marketing | omni channel marketing | e-commerce
Envisioning the Future with Generative AI and Art Direction for Editorial
As Art Director for BEYOND, a luxury real estate and lifestyle publication by Heaps Estrin and SJC (St. Joseph’s Communications), I shaped the magazine’s visual identity, ensuring a premium, cohesive aesthetic—while also using generative AI to push the boundaries of editorial storytelling.
art direction | generative AI
Equitable Climate Adaptation Communications Designed for Local Governments
As creative consultant for ICLEI Canada, I created bilingual, accessible climate adaptation communications that break away from traditional government documents—ensuring municipalities have the tools to integrate equity into climate planning.
art direction | graphic design | infographics
A Podcast as a Tool for Brand Growth & Positioning.
The Cost of Goods Sold was both a passion project and a marketing tool for Hip Mommies, born out of the pandemic. It strengthened brand positioning, fostered industry connections, and engaged a growing audience of conscious consumers.
creative direction | marketing strategy | podcast development and production | brand positioning | storytelling
Advancing Adaptation: Implementing Climate Solutions Through Collaboration
I worked with ICLEI Canada to design 22 bilingual, accessible climate adaptation documents, supporting 11 Ontario municipalities in showcasing their climate action initiatives. These materials help local governments implement community-engaged adaptation strategies and build climate resilience in the Great Lakes watershed.
art direction | accessibility | editorial design
Agents of Change: Empowering Municipalities for Community-Led Climate Action
As Creative Consultant for ICLEI Canada, I developed bilingual, accessible workshop materials to support municipalities in engaging volunteers for local climate action. This three-part resource package includes case studies from 10 Canadian municipalities, a municipal climate volunteer training guide, and a “Workshop in a Box” toolkit for climate communications.
art direction | accessibility | editorial design
Getting Ready to Finance: Resilient Infrastructure Projects
As Creative Consultant for ICLEI Canada and The Co-operators, I developed accessible, bilingual materials to support municipalities in financing climate-resilient infrastructure. This resource showcases 22 innovative projects and explores financial mechanisms that enable communities to adapt to climate risks in sustainable, viable ways.
art direction | accessibility | editorial design
Building to Net-Zero:
A Canada-wide review of local governments advancing high performance buildings.
I developed bilingual communications materials for ICLEI Canada, to support municipalities in adopting building energy performance frameworks. This nationwide review highlights local governments advancing high-performance buildings, with a focus on overcoming barriers in smaller, rural, and northern communities.
art direction | accessibility | editorial design
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